Sony BRAVIA FW-98BZ50L + HT-S60 Bundle Offer add50 The Alpha 7CR is equipped

The Alpha 7CR is equipped with an innovative AI processing unit that greatly enhances its performance

Screen brightness is optimised to your environment

Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye

the FX3 supports 16-bit RAW data output to an external recorder via the HDMI Type-A terminal

Sony BRAVIA FW-98BZ50L + HT-S60 Bundle Offer add50 The Alpha 7CR is equippedProduct Highlights Lighten the load 98 BRAVIA BZ50L weighs around 20kg less than the previous 100 100BZ40J model, lightening the load on installation teams. Safer carrying Ergonomically positioned lower horizontal levels are easy to grab, making lifting easier and more comfortable. Easier access The ability to carry BRAVIA vertically (portrait style) gives easier access for elevators and stairways. Side mounted terminals All signal connections