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Yet danger lurks on all sides
Unknown to Shiva
filled with lively anecdotes and moving stories
Which is why she hires escort Michael Phan
Hooked (How to Build Habit-Forming Products) George R.R. Martin Yet danger lurks on allHow do successful companies create products people can? t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model? a four step process embedded into the products of many successful companies to subtly encourage customer behavior.
