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Key Profitability Factors Whatnot seller fees : 8.5-9.5% of sale price (see Whatnot fees explained for the full breakdown) Shipping costs : $3-$5 per order for cards (offset by buyer-paid shipping) Packaging materials : $0.30-$0.75 per order Inventory cost : Target 40-60% of sale price for healthy margins Time investment : 15-25 hours/week for intermediate sellers (shows + sourcing + shipping) Use the ROI Calculator and Platform Fee Comparator to compare your Whatnot margins against other platforms

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Colorless back faces, such as lands, do not