Braids, Weaves, Wigs & Things Hair Damage 72% OF AFRICAN AMERICAN AND

72% OF AFRICAN AMERICAN AND MULTIRACIAL MEN REPORT USING HAIR AND GROOMING PRODUCTS AT HOME

Styling and texture management

When African American and multiracial consumers think of “clean beauty” they think of products that are made from natural (and no synthetic or artificial) ingredients

with this proportion predicted to increase considerably over the next 20 years

Braids, Weaves, Wigs & Things Hair Damage 72% OF AFRICAN AMERICAN ANDBraids, Wigs and Other Extension Trends what is the preference? Usage Most African American and multiracial women have worn some type of braids, wig, weave or extensions in their life, with a majority having worn at least one of these styles within the past year. Consumers choose to wear these styles for a number of reasons including protecting their natural hair, saving time on daily styling and maintenance, variety and changing up their usual look,