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User Wallets: Growing number of user wallets
announced in Q4 2023
and posts a 96% Gartner Peer Insights recommendation-the sector's highest-requiring continued heavy investment to sustain growth
Quad‑Play bundles to raise ARPU
ROGERS COMMUNICATIONS BCG MATRIX TEMPLATE RESEARCH B_104 User Wallets: Growing number ofVisual. Strategic. Downloadable. Rogers Communications shows mixed dynamics across wireless, cable, and media some lines behave like Cash Cows, funding network investments, while legacy media assets risk slipping toward Dogs without aggressive reinvention; wireless 5G and fiber initiatives sit as potential Stars if market share and ARPU improve. This snapshot hints at tough capital allocation choices ahead. Purchase the full BCG Matrix for quadrant
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