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Contagious: Why Things Catch On Book by Jonah Berger Binding:Paperback " Learn from the world'sContagious: Why Things Catch On Unlock the Secrets to Virality and Influence Product Description: Delve into the fascinating world of human behavior and the science behind viral trends with "Contagious: Why Things Catch On." In this groundbreaking book, author Jonah Berger explores the psychology of word of mouth and provides insights into why certain ideas and products become contagious. Key Features: Insights into Virality: Discover the science