MEN: A Deep dive into the Multicultural males styling, purchasing and grooming habits. (update) Protective Styles SSI looks at the colossal

SSI looks at the colossal growth and social importance of the black beauty industry

Market Size

African American women have used 4

and around 16% actively dislike

MEN: A Deep dive into the Multicultural males styling, purchasing and grooming habits. (update) Protective Styles SSI looks at the colossalTHE MULTICULTURAL MENS HAIRCARE SEGMENT APPEARS TO BE COMING OUT OF A PERIOD OF GROWTH, HAVING PREVIOUSLY LED THE TOTAL MARKET. THE SEGMENT HAS BEEN EXPERIENCING A RECENT DECLINE IN BOTH THE HAIRCARE AND GROOMING SPACE. OVERALL, 72% OF AFRICAN AMERICAN AND MULTIRACIAL MEN REPORT USING HAIR AND GROOMING PRODUCTS AT HOME. THEY ARE MOST LIKELY TO USE HAIR CLEANSING AND GENERAL MAINTENANCE PRODUCTS, SKIN CARE AND FACIAL HAIR SHAVING PRODUCTS, AND STYLING