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Birkenstock: The Evolution of a Universal Purpose and Zeitgeist Brand Groundswell Speaker 2024 It’s increasingly clear that humanThe remarkable history of a shoemaking dynasty, which dates back to 1774. The remarkable story of a shoemaking dynasty that goes back to 1774 in the Hessian province, leads via an orthopaedic shoemaker's workshop in Frankfurt to the manufacture of the brand core, the footbed, and finally to the industrial production of a "German export hit" for millions of brand lovers around the globe. This book not only sheds light on the zeitgeist phenomenon that